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Conversion rate


The conversion rate in the Referrer Conversions report is different from the conversion rate used in the Campaign Conversions report.

In the first case, the conversion rate is the ratio between the number of conversions and the number of visits generated by a specific referrer (conversions/visits).

In the second case, the conversion rate is the ratio between the number of conversions and the number of clicks of the campaign (conversions/clicks).