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Step 5 - How to read and understand basic reports

Socio Demo - Gender and Age Groups

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The "Socio demo" > "Gender Age Groups" tool is a statistically based report that allows to analyze the socio-demographic profile of visitors to your website by several markers, such as gender, age and interests.

Knowing if the site is visited as a percentage by men or women allows learn about the interlocutors and better target the offering.

Chart and table "Visits by Gender" show a percentage estimate of the number of visits received by men and women.

Similarly, knowing the statistical distribution of the audience by age, distinguishing by gender, it is an excellent basis for evaluating the approach to choose, the services to offer, the strategies to carry out.

Chart and table of "Visits by age" show the percentage distribution of visits for the six age groups (from 13 to 17 years, from 18 to 24, from 25 to 34, from 45 to 54 and over 55 years).

Chart and table of "Visits by age" by gender, instead, relates the gender with age, showing the percentage distribution of visits by men compared with women for the six age groups available.

Please note
  • The report is available in the Free version, too, with some restrictions.
  • The report is an "Optional Features": it can be activated or deactivated at any time by the configuration panel of your ShinyStat ™ account.
  • The acquisition of the data necessary to provide the report "Socio Demo" starts only after the activation of the "Optional Features". Therefore, this report is initially "on processing", since it involves a minimum period of acquisition to get a useful historical statistical basis
  • The report shows a statistically based  projection, with a greater trust level increasing the number of visits.For sites with a low number of visits, the system provides estimates of the probable distributions taking into account sites with similar characteristics.
  • The data are available with monthly resolution.They are shown in the report from the first day of the month following the month of the survey, and not earlier than 15 days from the activation date.Example: if the "Optional Features" are activated on October 23, the reports will start to display data from the first day of December.
  • By selecting a period of the current month, the system displays data for the previous month.Example: by selecting from 10 to 20 on the current month, system displays data for the preceding month to the current one.
  • By selecting a period spanning on two or more months, the report shows data for all months which include the selected period.Example: by selecting from September 9 to October 20, the system will show the data for both full months, September and October.

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