back to index help

Step 6 - How to read and understand advanced reports (ShinyStat™ Business)

Campaign referrers

 ShinyStat Business
How does one go about verifying how successful your online ad campaigns have been?
In the report "Campaign Referrers" you can see how many clicks and visits result from your online ad campaigns, properly set up using ShinyStat™ (see Campaigns from parameters and Campaigns from domains).


The pie chart shows the percentage distribution of all visits resulting from active campaigns, among those which have been properly set up using ShinyStat™.


In every line of the table you will find the following data:
  • Campaign: the name given to the specific campaign during configuration
  • Click: the number of users' clicks on the ads for the specific campaign
  • Visits:  the number of visits resulting from the specific campaign
  • Percentage: the percentage of visits with respect to the total number of visits resulting from campaigns
  • Trend: the trend compared with the previous period
  • Bounces: the number of times when the landing page was the only page viewed during a visit, that is the number of visits by browsers coming from the campaign under examination, that entered the site, viewed a single page and exited the website
  • Bounce rate: the percent of visits, coming from the campaign under examination, consisting of a single page view out of the total visits coming from this campaign
Clicking on the "Details" icon you can verify for each Campaign the user referrer, ie. the URL of the partner sites where you ad was seen and clicked.

Clicking instead on the "Day-by-day" icon you can access the report that shows the trend of clicks and visits resulting from the specific campaign in the selected time period.

Watch Out!
The system keeps track of the traffic resulting from a campaign if and only if:
  • the campaign has been properly set up and activated in the selected time period
  • the ShinyStat™ code has been properly inserted in the page that the link points to (landing page)

Bounce Rate
The Bounce Rate, in connection with a traffic source, helps you in understanding the possible reactions of users when arriving on your site from a particular campaign (banner, mail, link, or Pay Per Click).
A high Bounce Rate could be due to a gap between the landing page and the expectations that an ad in the site or in a promotional campaign has generated in the user.
The Pages report (Pages) lets you see in detail which pages have a higher "Bounce Rate" for a specific source, providing you with a useful set of statistics to figure out what are the problems for your visitors and optimize your investment.

For more information about Bounces, please take a look at the page called: Bounces - Bounce Rate

Traffic data from links configured as Google Analytics Campaign are displayed in the "Campaign Referers" report regardless of the traffic source in which the link was clicked (since 14th December 2017).
For further information, please contact the ShinyStat  Support Centre

Attention! Bounces and Bounce Rate are available since July 2010.

back to index help