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Step 5 - How to read and understand basic reports

Traffic - Daily unique visitors/browsers

 ShinyStat Business

This report shows the daily unique visitors/browsers.

This term refers to the number of unique visitors/browsers who visit the web site once or more a day.

The first table shows the following data:
  • Daily unique visitors
  • Daily average Daily unique visitors
  • Trend Daily unique visitors
  • Daily unique visitors from Desktop Devices
  • Daily average Daily unique visitors from Desktop Devices
  • Trend Daily unique visitors from Desktop Devices
  • Daily unique visitors from Mobile Devices
  • Daily average Daily unique visitors from Mobile Devices
  • Trend Daily unique visitors from Mobile Devices
N.B.
For periods longer than a day, the total number of daily unique visitors/browsers shows the sum of daily unique browsers measured for each day of the period under consideration

Filters
  • Time period: by using the drop-down menu you can filter data for the time period you want to analyze.
  • Advanced calendar: you can select specific time periods other than those available with the drop-down menu "time period", thereby choosing freely the time period to examine. For more info on using the Advanced calendar, click here.

Chart
The chart shows the number of daily unique visitors/browsers for each day in the selected period, the number of daily unique visitors/browsers from Desktop Devices and the number of daily unique visitors/browsers from Mobile Devices.

For the 'latest 31 days' and 'latest 3 months' intervals, it is possible to choose a different graph chart by clicking on the icon corresponding to the graph type (Flash, bar or line chart).
Moreover, for intervals no longer than 6 months you will be shown a dotted line representing the 7-day mobile average.
For the other intervals, you will be shown only the 7-day mobile average, except for flash chart that shows the daily data for any period of time.

Selecting a period that includes today and no longer than 122 days, the real time data and the daily forecast for the current day are represented in different colors.


Table
The table shows the number of daily unique visitors/browsers for each day in the selected period, the number of daily unique visitors/browsers from Desktop Devices and the number of daily unique visitors/browsers from Mobile Devices.

Selecting a period that includes today and no longer than 122 days, the last two lines of the table show real time data and the daily forecast for the current day.

N.B. For periods longer than 122 days, the table is not shown.

Please note: data on unique visitors split by desktop and mobile users is available since October, 1st 2014.


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