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Step 5 - How to read and understand basic reports

Pages (Landing Pages of each Referrer) - Introductory note

 ShinyStat Pro  ShinyStat Business

With the word Pages, ShinyStat points to the report that list all the landing pages for each referrer.
This report is symmetrical to the one called Refs (Referrers of each Page).

This data is available in all reports  that let you analyse the sources of visits to your site, for example: “Referrer > Sites”, “Referrer > Search keywords > Keywords for each search engine”,  “Sources > Campaigns > Details”, “Referrer > PPC > PPC keys in detail”.

Which keywords give me a dual positioning on search engines? Which precise page of my site is linked in that forum?
Which users link directly to my photogallery? And which ones link instead to a specific product page or to a specific service page? Do my users enter directly in any sub-section of my website?


The Pages icon  is visible where each traffic source is shown in detail.

Clicking on it, you gain access to the Pages  report, which provides you with a list of all the pages that received visitors  coming from a specific  referrer.

For instance, when an external site has several links aimed at different sections of you website, you can find out exactly how many visits arrived from each link and which pages of your site where first accessed by the users.

The  Pages report, therefore, provides you with a better understanding of the position occuped by your website in search engines, and in the net in general.

An in-depth analysis of the referrers' landing pages is also very useful in figuring out what prompts users to visit your site. By a timely and detailed analysis of  referrers in real time, you can actually gauge your Internet  brand reputation, and also take stock of quotes and comments published in various sites, portals and blogs that mention your company, your products or other items of interest related to your business area.

By checking whether the mentions in the referrers' sites are favorable or not, and analysing the traffic generated by them, you can appreciate the heat generated by a particular quote, and decide accordingly whether you need to do something about it.
A prompt and in-depth analysis of the Referrer, together with an examination of other factors connected to it (like the position of that traffic source in search engines, the popularity of the referring page, the network of links it belongs to, and so on) you are in a better position to gauge the feedback, and intervene whenever appropriate.

For more information about this report, please take a look at the page called Referrer > Pages Report (Landing Pages for each Referrer).

Bounce Rate
The Pages report (Pages) lets you see in detail which pages have a higher "Bounce Rate" for a specific source, providing you with a useful set of statistics to figure out what are the problems for your visitors and optimize your investment.
The Bounce Rate, in connection with a traffic source, helps you in understanding the possible reactions of users when arriving on your site from a specific search engine or keyword, from a given web page or from a particular campaign (banner, mail, link, or Pay Per Click).
A high Bounce Rate could be due to a gap between the landing page and the expectations that an ad in the site, in a search engine or in a promotional campaign has generated in the user.
For more information about Bounces, please take a look at the page called: Bounces - Bounce Rate


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