Help

back to index help

Step 5 - How to read and understand basic reports

Refs (Referrers of each Page) - Introductory note

 ShinyStat Pro  ShinyStat Business


With the word Refs (Referrers of each Page), ShinyStat points to the report that list all the referrers that brought visitors to each single page of your website.
This report is symmetrical to the one called Pages.

This data is available in all reports that let you analyse the pages that have been viewed by the users,  for example: “Pages > Requests per page”, “Pages > Entry pages”, “Pages > Exit pages”, “Time spent on each page”.

For how many keywords is each one of my pages properly set up? And for which keywords? And what is the amount of traffic generated by each  keyword?
How many websites have links to my  homepage? How many users link directly to my  fotogallery? And how many of them link instead to a specific product page or to a specific service page? Do my users enter directly in the sub-sections of my website?


The Refs icon repa.gif is visible from every page of your website.
Clicking on it, you gain access to the Refs report, which provides you with a list of all the referrers that brought visitors to that particular page of your website.

For instance, clicking on the Refs of your  homepage, you will be able to find out exactly the origin of the users “entering” your site from the  homepage.

Traffic sources (referrers) are listed according to the amount of traffic (visits) generated, regardless of the referrer's type (Direct request, Sites, Search Engines, Campaigns, Pay per Click).

Therefore, the Refs report provides you with a better understanding of the way in which visitors use and connect to your website, by way of a detailed and in-depth analysis of the online visibility of each specific page of your site.

For more information about this report, please take a look at the page called: Refs (Referrers of each Page) - Report Description

Bounce Rate (ShinyStat™ Business only)
The Pages report (Pages) lets you see in detail which pages have a higher "Bounce Rate" for a specific source, providing you with a useful set of statistics to figure out what are the problems for your visitors and optimize your investment.
The Bounce Rate, in connection with a traffic source, helps you in understanding the possible reactions of users when arriving on your site from a specific search engine or keyword, from a given web page or from a particular campaign (banner, mail, link, or Pay Per Click).
A high Bounce Rate could be due to a gap between the landing page and the expectations that an ad in the site, in a search engine or in a promotional campaign has generated in the user.
For more information about Bounces, please take a look at the page called: Bounces - Bounce Rate


back to index help