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Step 5 - How to read and understand basic reports

Page - Entry pages

 ShinyStat Pro  ShinyStat Business

This report shows the number of times a page represented the beginning of a session on your site.

The first table shows a number which corresponds to the pages listed underneath and the equivalent number of entries.

  • Sort by: this feature allows to sort the data in the underneath table by the selected option.
  • Select a period: it allows to filter the data in order to display only the data of a desired month.
  • Search: this option is very useful because it allows you to perform a search within a great number of pages as well as to analyse all the pages in a group. For example, you can retrieve the pages in a site directory and the total requests to them simply by entering the directory name.
Each table row shows:
  • Page: the name of the page
  • Entries: the number of times that the page have been requested as first during a visit
  • %: the percentage on the total entry pages
  • Bounces: the number of times when the page was the only page viewed during a visit, that is the number of visits by browsers that entered the site, viewed a single page and exited the website
  • Bounce Rate: it shows the percent of visits consisting of a single page view (that is the percent of visits where a browser entered the site, viewed a single page and exited the website) out of the total number of times when this page was the first viewed page (entry page)
Clicking on the Refs (Referrers of each page) icon on a given page, you can access the report that lists the Referrers, that is the traffic sources (regardless of the referrer's type: Direct request, Sites, Search Engines, Campaigns, Pay per Click) that brought users to your site in the selected time period, entering it from that particular page.

Clicking on the "Day-by-day" icon for each page, you can access the report that shows the trend of entries in the selected time period.

Bounce Rate
The Referrers report (Refs) lets you see which are the traffic sources with the greater Bounce Rate for these landing pages, providing you with a useful set of statistics to pinpoint critical spots and figure out what problems are encountering your visitors.
The Bounce Rate, in connection with a traffic source, helps you in understanding the possible reactions of users when arriving on your site from a specific search engine or keyword, from a given web page or from a particular campaign (banner, mail, link, or Pay Per Click).
A high Bounce Rate could be due to a gap between the landing page and the expectations that an ad in the site, in a search engine or in a promotional campaign has generated in the user.

For more information about Bounces, please take a look at the page called: Bounces - Bounce Rate

Bounces and Bounce Rate are available since July 2010.

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