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Step 5 - How to read and understand basic reports

Referrer: Search Engines

 ShinyStat Free  ShinyStat Pro  ShinyStat Business

This report shows the number of visits to your site coming from the search engines.

The first table shows the total number of referrers during the selected month, the number of search engines listed underneath and the number of visits they generated.

  • Select a period: by using this field, you will be able to filter the data in order to display only the ones convening a desired month.
Each table row shows the following data:
  • the search engine
  • the number of visits it generated
  • the percentage on the total visits coming from search engines
  • the trend
  • the average ranking of your site on the selected search engine
  • the Bounces (*): the number of times when the landing page was the only page viewed during a visit, that is the number of visits by browsers coming from the search engine under examination, that entered the site, viewed a single page and exited the website
  • the Bounce Rate (*): it shows the percent of visits, coming from the search engine under examination, consisting of a single page view out of the total visits coming from this search engine
(*) Bounces and Bounce Rate are available only in ShinyStat Pro and ShinyStat Business version

dettagli.gif By clicking on this icon you can associate each search engine to the terms searched by the visitors to reach your site. This option is not available in the ShinyStat Free version.
To have access to the report concerning the trend of the visits for each provenance, you need to click on the link in the "Day-by-day" column.

The "Average Ranking" column, available in ShinyStat Business only, shows your site average ranking in the search engines in relation to the search keywords tracked by ShinyStat.

Search Engines & SERD™ (ShinyStat Business only)
The Search Keywords report shows the powerful features of the SERD™, a system developed by Shiny to track the ranking of a web site on the major search engines. In this report, you are shown the average ranking of your site on each search engine in relation to the total keywords searched on it.
The SERD™ is available for the following search engines: Google Arianna Excite Virgilio SuperEva Tiscali Yahoo Lycos KataWeb Msn Altavista Netscape


In order to properly track the visits from sponsored links and their conversions, use the feature Campaign Conversions.
For a better understanding of the SERD™ and its powerful features, please analyze the data it retrieves in the 'Search keywords' report.

For easier reading, the last row in the list shows the total listed values.

Bounce Rate (*)
The Bounce Rate, in connection with a traffic source, helps you in understanding the possible reactions of users when arriving on your site from a specific search engine or keyword, from a given web page or from a particular campaign (banner, mail, link, or Pay Per Click).
A high Bounce Rate could be due to a gap between the landing page and the expectations that an ad in the site, in a search engine or in a promotional campaign has generated in the user.
The Pages report (Pages) lets you see in detail which pages have a higher "Bounce Rate" for a specific source, providing you with a useful set of statistics to figure out what are the problems for your visitors and optimize your investment.

For more information about Bounces, please take a look at the page called: Bounces - Bounce Rate

Attention! Bounces and Bounce Rate are available since July 2010.

(*) Bounces and Bounce Rate are available only in ShinyStat Pro and ShinyStat Business version

Traffic data from links configured as Google Analytics Campaign are displayed in the "Campaign Referers" report regardless of the traffic source in which the link was clicked (since 14th December 2017).
For further information, please contact the ShinyStat Support Centre

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