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Step 5 - How to read and understand basic reports

Times - Time spent on site

 ShinyStat Pro  ShinyStat Business

The report named "Time spent on site" shows the average time your visitors have spent browsing your site.

The first table shows the average time and the trend for the period.
In case more values are being compared, you will be shown the corresponding average and trend.


Filters

- Interval: these options allow you to retrieve the data of a particular period of time.
For this report it is available a history up to 24 months.

- Compare with: feature: thanks to this feature you can compare up to three values selected among the available options.

The "Compare with" feature is available for all the intervals only if you have the ShinyStat Business version; in the other versions it is available only for the 'Latest 31 days' interval.


Chart

On its horizontal axis, the chart shows the days or the months of the represented period and, on the vertical axis, the time spent on the site.

For the 'latest 31 days' and 'latest 3 months' intervals with a single selected value, it is possible to choose a different graph chart by clicking on the icon corresponding to the graph type (bar or line chart).
Moreover, for intervals no longer than 6 months you will be shown a dotted line representing the 7-day mobile average.
For the other intervals, you will be shown only the 7-day mobile average.


Table

The table shows the data retrieved according to the selected time interval.

For interval longer than the 'latest 3 months' the data are represented on a monthly basis and not per day. Click on the name of a month to view the daily data.
The last column shows the percentage of variation with reference to the previous month.


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