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Step 5 - How to read and understand basic reports

Total referrers

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This reports offers an overall view of the visits to your site and shows the origin of your visitors.
The first table shows the total number of referrers during the selected month and the number of visits they generated.

Filters
  • Time period: by using the drop-down menu you can filter data for the time period you want to analyze.
  • Advanced calendar: you can select specific time periods other than those available with the drop-down menu "time period", thereby choosing freely the time period to examine. For more info on using the Advanced calendar, click here.
Table
In every line of the table you will find the following data:
  • Referrer: it shows the typology of the referrer (could be a Direct request, a Site, a Search Engine, a Campaign or a Pay per Click, a Blog or Social Network, an Internal referrer)
  • Visits: the total number of visits generated by the referrer
  • %: the percentage on the total visits generated by the referrer
  • Bounces (*): the number of times when the page was the only page viewed during a visit, that is the number of visits by browsers that entered the site, viewed a single page and exited the website
  • Bounce Rate (*): it shows the percent of visits, coming from the referrer under examination, consisting of a single page view out of the total visits coming from this referrer
(*) Bounces and Bounce Rate are available only in ShinyStat Pro and ShinyStat Business version

Clicking on the "Day-by-day" icon for each referrer, you can access the report that shows the trend of visits brought to your website by a specific referrer in the selected time period.

By clicking on this icon you can view the detailed report on a specific kind of referrer. To have access to the report concerning the trend of the visits for each provenance, you need to click on the link in the "Day-by-day" column.

Direct request

The term Direct request indicates all the video views not coming from links located on other sites, for example in case your visitor directly enters the URL of the page containing the video seen in the browser address toolbar or he reaches the page containing the video seen via the link saved within the "Bookmarks" / "Favourite" sites.

No referrer

The term No referrer is assigned to all the requests to the ShinyStat servers with an incorrect or absent 'referrer' heading.

Bounce Rate (*)
The Bounce Rate, in connection with a traffic source, helps you in understanding the possible reactions of users when arriving on your site from a specific kind of referrer.
A high Bounce Rate could be due to a gap between the landing page and the expectations that an ad in the site, in a search engine or in a promotional campaign has generated in the user.
The Pages report (Pages) lets you see in detail which pages have a higher "Bounce Rate" for a specific source, providing you with a useful set of statistics to figure out what are the problems for your visitors and optimize your investment.

For more information about Bounces, please take a look at the page called: Bounces - Bounce Rate

Attention! Bounces and Bounce Rate are available since July 2010.

(*) Bounces and Bounce Rate are available only in ShinyStat Pro and ShinyStat Business version

Campaigns
Traffic data from links configured as Google Analytics Campaign are displayed in the "Campaign Referers" report regardless of the traffic source in which the link was clicked (since 14th December 2017).
For further information, please contact the ShinyStat  Support Centre


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