ShinyStat ™ Mobile Analytics: mobile data analysis and smartphone access

To fully understand your audience in terms of systems, the first thing you need to do is isolate the mobile data. ShinyStat™ Mobile Analytics allows you to analyze and investigate a full range of system-use data. Our effective Mobile Analytics tool is the basis for quickly gathering precious data to improve communications and accelerate the business. This information is particularly valuable when, for instance, your goal is to improve user experience, build on-site traffic, measure the returns on web marketing campaigns and many other scenarios.

A major advantage of ShinyStat™ Mobile Analytics is its ability to gather this precious information in real time. The web is in rapid and constant movement and the ability to gain immediate insight into events as they happen is of fundamental importance in measuring the effect of current campaigns and being able to modify them on the fly. ShinyStat™ Mobile Analytics acquires and processes data in real time, completely anonymously and without the need for any data storage on the ShinyStat™ servers. This workflow is fully conformant with Italian data-protection and privacy legislation.

The data we gather even contain details regarding the makes and models of smartphones that are being used. This type of information is of great use when trying to understand the composition and the mobile navigation tools of your user-base so as to develop optimized services for them.

To better optimize mobile contents one first needs to understand user habits and choices regarding connectivity and operators. It is therefore important to know what types of connectivity users have, if they mostly use Wi-Fi coverage or 3G networks, and in a similar way, it is useful to understand what operators they have chosen for their services so as to better exploit the tool.