Personalization of website content based on the type of visitor.
ShinyAdapt offers the possibility of dynamically making your website an environment that meets the needs of visitors. The intervention of DMP in the delivery of the contents by the CMS of the site is crucial to guarantee a greater percentage of success in the generation of conversions. Every digital present and future experience must be linked as close as possible to the profile of those navigating at that moment.
ShinyAdapt can provide the CMS of the site with crucial information in the instant in which the user is loading the page, making sure that the same responds perfectly to the needs of the latter. The conversions will therefore be facilitated by contents that will respond simultaneously to the tastes and habits of the subjects belonging to the cluster to which that navigator belongs.
ShinyAdapt can offer an outsourcing Audience targeting service using ShinySense proprietary DMP. This Data Management Platform, which SevenData has designed and implemented, re-elaborates the information anonymously through statistical models that guarantee full compliance with the current privacy legislation.
Grazie ai plugin nativi sviluppati per le principali tecnologie CMS disponibili sul mercato (Wordpress, Magento, Shopify, Prestashop) ShinyAdapt consente un'integrazione rapida e completa con qualsiasi sito web, mantenendo quelle caratteristiche di flessibilità e customizzazione che la contraddistinguono come soluzione unica nel panorama della Marketing Automation.