Conversions by Gender, Age and Interest Categories

The "Conversions by Gender, Age and Interest Categories" reports allow you to evaluate both monetary and non-monetary conversions, depending on the socio-demographic characteristics of users by providing statistical data on different visitors such as gender (man / woman), age group, area of interest.
The analysis of the conversions as a percentage by men or women allows you to learn know your audience and better target the offer. 
Similarly, knowing the estimate statistical distribution of the conversions by age and by interest categories, distinguishing by gender, it is an excellent basis for evaluating the approach to choose, the services to offer, the strategies to carry out.

Available report:
- Monetary Conversions by Gender and Age Groups
- Monetary Conversions by Interest Categories
- Non Monetary Conversions by Gender and Age Groups
- Non Monetary Conversions by Interest Categories